London’s East End Takes Center Stage in a New Board Game
Created By Adam Davis Fernsby
6th of November 2026, 11:15 CET
A new locally designed board game is putting the businesses, streets and familiar places of east London, Ontario, on the table. London-opoly: East of Adelaide Edition celebrates the neighborhood behind the EOA nickname, turning a label once used negatively into a source of community pride.
According to CTV News London, L.A. Mood Comics and Games spent months developing the game to mark six years since its move to 100 Kellogg Lane.
Familiar streets replace the usual properties
The Monopoly-style board swaps familiar property names for streets, schools and businesses from London’s east end. The project brings together L.A. Mood, the London Children’s Museum, Anderson Craft Ales, Forked River Brewing Co. and the Old East Village Business Improvement Area.
Choosing which locations would make the final board proved difficult. L.A. Mood supervisor Jamie Dean told CTV News that the team could not fit every local favorite into the game, and suggested another edition could offer a chance to include more.
The neighborhood theme also extends to the cards. One sends players into a food-induced timeout after overindulging in cheese at the Western Fair Market, costing them a turn.
A celebration with a sense of humor
Alongside recognizable destinations, the board makes room for references to everyday life and changes in the area. A traffic-jam square appears on the board, while the Old East Village BIA represents the Free Parking space.
Those details give the game a personal connection to the neighborhood. For residents, the appeal lies as much in recognizing a familiar business or local joke as in moving around the board.
Dean described the project as a way for L.A. Mood to give something back to the community surrounding its store.
Where to find London-opoly
Copies of London-opoly: East of Adelaide Edition will be available through L.A. Mood’s physical store and website. Anderson Craft Ales, Forked River Brewing Co. and the London Children’s Museum will also sell the game.
For east London residents, it offers a game night built around places they know, with their own neighborhood taking the spotlight.
